Business

‘The book business is the business of life.’ – George Whitman

Ghost writing, compiling, editing and project management
Proposals, tenders, annual reports or other marketing material
consulting and ‘backstage support’ to publishing divisions работа в спб within companies
relief contracts to allow for sabbaticals and maternity or extended staff leave
corralling and coordinating various book industry players to participate in multi-industry partnerships

exploring ways to use storytelling to convey brand concepts, enhance positioning and strengthen messaging.

Highlights:

13 years at Exclusive Books Head office
grew from 9 Exclusive Books stores to over 50
evolved the Exclusive Books name into a fresh, relevant and internationally recognized brand
Multiple award-winning campaigns (Loeries, Cannes) such as Homebru – a celebration of South African writing
The Harry Potter Experiencewrite my essays buy research papers
- An experiential, interactive journey into Harry Potter’s world at Montecasino
- 30 000 visitors over a three week period
- R4 million worth of publicity generated
rebranding and repositioning of 50 Van Schaik Academic book stores on University campuses and the high street.
Skoobs Theatre of Books for general marketing and merchandising

Wilderness Safaris: Editing and proofing of Wilderness Holdings Integrated Report and sustainability Review.
Ndalo Media: ‘Backstage’ consultation and content management for Ndalo Media’s newly established book publishing division
Breinstorm: Using words to bring to life brand values, this project (with Breinstorm Brand Architects and the Johannesburg City Library) educated learners on environmental sustainability for Afrisam and the Architects Association of South Africa.

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